Today, Amazon hosts over 9.7 million sellers worldwide, with around 2 million active sellers. According to Statista, Amazon generated over $716 billion in revenue in 2025. This makes it one of the largest but also most competitive eCommerce ecosystems in the world.
This is where Amazon analytics tools become essential. In this guide, we’ll explore the best Amazon analytics tools available today. You’ll learn how each platform works, what features they offer, and which tools are best suited for different types of Amazon sellers.
Must-read for new Amazon sellers: Do You Need a Business License to Sell on Amazon? A Clear 2026 Guide
What Are the Amazon Analytics Tools?
An Amazon analytics tool is a platform that collects and analyzes data from your Amazon Seller Central, ads dashboard, and store performance. These tools help sellers understand what is truly driving profit and growth.
While Amazon already provides many built-in reports, they often have several limitations. Data is usually spread across multiple dashboards. This makes it difficult to see the full picture of your business.
That’s why many sellers now rely on third-party Amazon analytics tools. These platforms provide clear insights that help you make smarter decisions and scale your Amazon business more efficiently.
10 Best Amazon Analytics Tools That Can Double Sales
The best platforms help sellers track sales performance, analyze advertising data, monitor competitors, and understand real profitability. Below are some of the best Amazon analytics tools widely used by sellers to make smarter, data-driven decisions.
1. Amazon Brand Analytics
Best for: Brand-registered Amazon sellers who want built-in customer & keyword insights.
🟠Overview
Amazon Brand Analytics is a free analytics tool available to sellers enrolled in the Amazon Brand Registry. It provides aggregated data on customer searches, purchase behavior, and product performance in Amazon Seller Central.
With these insights, brands can better understand how customers discover products and optimize listings, keywords, and advertising strategies.
🟠Key features
- Search Query Performance: Analyze impressions, clicks, and purchases from search queries
- Top Search Terms: Discover the most popular keywords shoppers use
- Search Catalog Performance: Track how your products perform in search results
- Market Basket Analysis: See which products customers often buy together
- Customer Demographics: Understand customer segments and shopping behavior
- Repeat Purchase Behavior: Identify returning customers and loyalty patterns
🟠Pricing
Free to use for a professional selling plan
Valuable read: How to Sell POD on Amazon in 2026 (Beginner Guide) 🔥
2. DodgePrint
Best for: Sellers who want to grow a POD business on multiple platforms
🟠Overview
DodgePrint helps sellers analyze their Amazon performance in a simple, all-in-one dashboard. Instead of jumping between multiple reports, you can track everything in one place.
You can use free P&L Tracker tool of DodgePrint to view P&L data of your Amazon store. 🚩
You can easily monitor key metrics such as:
- Revenue, Orders, Customers → understand overall performance
- AOV, AVG, ARC → measure customer and order value
- Ads & Ads/Revenue → control advertising costs
- Growth metrics → track sales trends over time
Check out this article to be always on trend: Top Seasonal Trends in Print on Demand for 2026 Sellers 🌟
DodgePrint also lets you:
- Filter data by platform (Amazon, Etsy, TikTok, Shopify, etc.)
- Compare performance across multiple stores instantly
- Sort data to identify top-performing or underperforming shops
- Analyze both shop-level and product-level performance
👉 The biggest advantage? DodgePrint doesn’t just work for Amazon.
It allows you to analyze multiple platforms in one place, saving time. You can make smarter data-driven decisions without switching between different dashboards.
🟠Key features
- Smart Catalog → Centralize and organize all designs, mockups, and assets in one place
- Bulk Listing → Create and publish hundreds of listings to Amazon, Etsy, and TikTok in minutes
- Order Management → Manage all orders across platforms in one dashboard
- AI Optimization → Generate SEO titles, tags, and descriptions to improve ranking and conversions
- Multi-channel Integration → Connect many sales channels (Amazon, Etsy, TikTok Shop, Shopify, etc.) and POD fulfillment services in one system
- Analytics Dashboard → Track revenue, profit, and P&L performance across all channels in real time
🟠Pricing
- Free plan: Forever
- Starter: $8/month/shop
- Professional: $15/month/shop
- Enterprise: Custom pricing
3. Conjura
Best for: Omnichannel brands focused on real profitability
🟠Overview
Conjura is a powerful Amazon analytics platform built for brands that want a clear view of true profit at the SKU level. Instead of showing surface metrics, it combines sales, ads, fees, refunds, and costs into one system. Sellers can understand exactly which products are making or losing money.
🟠Key features
- SKU-level profitability tracking → Combines sales, ads, fees, refunds, and product costs
- Advanced Amazon Ads analytics → Connect ad spend directly to product performance
- Omnichannel data integration → Amazon, Shopify, Google, Meta, TikTok, ERP systems
- AI-powered insights (Owly AI) → Recommendations to improve profit and scale faster
- Product & demand insights → Identify winning SKUs and fix underperforming ones
- Unified dashboard for teams → Marketing, finance, and operations work in one system
🟠Pricing
- Essentials: $599/month
- Growth: $799/
- Scale: $POA/month
4. Helium10
Best for: Keyword research, analytics, and growth
🟠Overview
Helium 10 offers a complete toolkit for sellers to track performance, research keywords, and analyze market trends. It helps you understand how your products are performing, discover new opportunities, and stay ahead of competitors with data-driven insights.
🟠Key features
- Profits Dashboard → Track net profit, sales, and inventory across products
- Keyword Tracker → Monitor rankings and discover new keyword opportunities
- Market Tracker 360 → Analyze market trends, competitors, and market share
- Product & keyword research tools → Find winning products and optimize Amazon listings
- All-in-one ecosystem → Combine analytics, SEO, and growth tools in one platform
🟠Pricing
- Platinum: $99/month
- Diamond: $279/month
- Enterprise: $1,499/month
5. Polar Analytics
Best for: Teams that want a flexible, customizable analytics platform
🟠Overview
Polar Analytics is an “all-in-one data” platform designed to centralize and visualize data from multiple sources. It’s highly customizable, making it a strong choice for teams that prefer building their own dashboards and metrics.
However, it may require more setup and analytical experience compared to Amazon-focused tools.
🟠Key features
- Wide integrations → Connect data from multiple platforms and channels
- Custom dashboards → Build tailored reports based on your business needs
- Flexible data modeling → Create your own metrics and KPIs
- Centralized data hub → View all business data in one place
🟠Pricing
- Core plan & Custom plan
6. Triple Whale
Best for: Brands focused on marketing attribution & paid ads performance
🟠Overview
Triple Whale is known for its strong focus on marketing attribution and paid media insights. It helps brands understand where their revenue is coming from and which ad channels are driving results.
However, it’s less focused on deep Amazon-specific analytics or SKU-level profitability.
🟠Key features
- Pixel-based attribution → Track customer journeys and identify top-performing channels
- Marketing analytics dashboard → Monitor ad performance across platforms
- Revenue attribution insights → Understand which campaigns drive real results
- Multi-channel integrations → Connect data from ad platforms and e-commerce tools
🟠Pricing
- Free plan: $0/month
- Starter: $149/month
- Advanced: $219/month
7. JungleScout
Best for: Product research & financial analytics for growing Amazon sellers
🟠Overview
Jungle Scout is a well-known Amazon tool. It combines product research with sales and profit analytics. It helps sellers track performance, understand financial health, and make better decisions using real-time data.
Jungle Scout is especially beginner-friendly while still powerful enough for scaling brands.
🟠Key features
- Profit Overview → Track sales trends, growth, refunds, and overall performance
- Multi-product dashboard → View revenue, ROI, margins, and units sold across products
- AI Assist → Get data-driven insights and recommendations based on financial data
- Product analytics → Analyze sales, PPC performance, and product-level costs
- P&L reports → Generate profit & loss statements for better financial visibility
- Expense tracking → Manage advertising, shipping, and inventory costs
- PPC evaluation → Compare paid vs organic performance at the product level
🟠Pricing
- Starter: $29/month
- Growth Accelerator: $49/month
- Brand Owner: $129/month
- Enterprise: Custom pricing
8. Shopkeeper
Best for: Simple and accurate profit tracking for Amazon sellers
🟠Overview
Shopkeeper is a user-friendly Amazon analytics tool. It focuses on profit tracking, inventory planning, and key performance metrics. Sellers will have straightforward insights without complex dashboards.
🟠Key features
- Profit tracking → Calculate real profit including PPC costs, fees, storage, and taxes
- Inventory forecasting → Predict when to restock based on demand and seasonality
- Business dashboard → View sales, best sellers, growth, and profit margins in one place
- Real-time insights → Monitor performance quickly without manual calculations
- Easy-to-use interface → Clean dashboard designed for quick decision-making
🟠Pricing
- Starter: $20/month
- Intermediate: $45/month
- Master: $90/month
- Superseller: $250/month
- Enterprise: Custom price
Want to grow more easily? Read this one: What Is the Amazon Buy Box? Tips to Win It 🍀
9. Nozzle
Best for: Customer behavior & advanced purchase analytics
🟠Overview
Nozzle.ai is an analytics platform focused on customer behavior and purchasing patterns. It helps Amazon sellers understand how and when customers buy. Then, you can easily optimize marketing strategies and improve ad performance.
🟠Key features
- Purchase analysis → Track real-time customer buying behavior and trends
- Purchase intervals → Identify when customers are most likely to buy
- Customer acquisition insights → Evaluate ad performance and efficiency
- Behavior-based analytics → Optimize marketing strategies based on real data
- Profit-focused insights → Improve targeting and increase conversion rates
🟠Pricing
- Basic: $49/month
- Advanced: $49/month
- Pro: $249/month
- Pro plus: $499/month
10. Sellerboard
Best for: Profit tracking & financial analytics for Amazon sellers
🟠Overview
Sellerboard is a powerful yet affordable analytics tool designed to help sellers track real profitability and business performance. It provides clear insights into sales, costs, refunds, and trends. This makes it easier to understand your numbers and make smarter decisions.
🟠Key features
- Profit dashboard → Track sales, orders, refunds, ad spend, and net profit in one view
- Trend analysis → Monitor KPIs and product performance to spot opportunities early
- Return cost analysis → Understand refund reasons and reduce losses
- Real-time financial insights → Get accurate data without manual calculations
- Lightweight & affordable → Strong analytics without complex setup
🟠Pricing
- Standard: $15/month
- Professional: $23/month
- Business: $31/month
- Enterprise: $63/month
Comparison Table: Best Amazon Analytics Tools
Below is a quick comparison table so that you can pick one of the 10 best Amazon analytics tools.
| No | Tools | Free Plan | Best For |
|---|---|---|---|
| 1 | Amazon Brand Analytics | ✅ | Brand-registered sellers |
| 2 | DodgePrint | ✅ | Multi-channel POD sellers |
| 3 | Conjura | ❌ | Omnichannel brands |
| 4 | Helium10 | ❌ | All-in-one sellers |
| 5 | Polar Analytics | ❌ | Data-driven teams |
| 6 | Triple Whale | ✅ | Marketing-focused brands |
| 7 | JungleScout | ❌ | Beginners & product research |
| 8 | Shopkeeper | ❌ | Profit tracking |
| 9 | Nozzle | ❌ | Customer behavior analysis |
| 10 | Sellerboard | ❌ | Profit & financial analysis |
FAQs
What Are the Best Free Amazon Analytics Tools?
Several Amazon analytics tools are free or offer generous free tiers. Amazon Brand Analytics is free for sellers enrolled in Brand Registry and shows real Amazon search volume, top search terms, and customer demographics. Product Opportunity Explorer is also free inside Seller Central and reveals customer search and conversion data by niche. FBA Revenue Calculator is free for per-unit profit math. Keepa and camelcamelcamel provide free price-history tracking. DodgePrint offers a free plan forever for multi-channel sellers who want a P&L view across Amazon, Etsy, TikTok Shop, and Shopify in one dashboard.
Helium 10 vs Jungle Scout: Which Is Better?
Both are excellent, but they serve slightly different sellers. Helium 10 is the more powerful all-in-one suite with deeper keyword research (Cerebro, Magnet) and advanced tools built for established brands. Pricing starts at $99/month. Jungle Scout is more beginner-friendly with a cleaner interface, strong product research, and lower entry pricing from $29/month. Start with Jungle Scout if you are new to Amazon. Move to Helium 10 once you scale past six figures and need deeper research plus PPC analytics.
Does Amazon Have a Native Analytics Tool?
Yes. Amazon provides three native analytics tools inside Seller Central. Amazon Brand Analytics is for Brand Registry sellers and shows search query performance, top search terms, and market basket data. Product Opportunity Explorer reveals niche-level customer behavior, search volume, and conversion benchmarks. Business Reports in Seller Central give the raw sales and traffic data for every ASIN. Most sellers combine these free native tools with one paid third-party tool for SKU-level profitability tracking.
Why Does SKU-Level Profitability Matter?
Revenue alone is misleading on Amazon. Two products with the same monthly sales can produce wildly different profit because of ad spend, FBA fees, refunds, and product cost. SKU-level profitability tools like Sellerboard, Conjura, and Helium 10's Profits Dashboard combine all these inputs and show real net profit per product. Without that view, sellers often double down on the wrong SKUs and quietly lose margin every month.
Are Amazon Analytics Tools Worth the Cost?
For most active sellers, yes. Even a $29 to $99 monthly tool typically pays for itself by identifying one underpriced product, one wasted ad campaign, or one inventory restock issue. The exception is brand new sellers under $1,000 per month in sales. They should start with free native Amazon tools (Brand Analytics + Product Opportunity Explorer) before layering on paid software.
Final Thoughts
With millions of sellers competing on Amazon, you need clear, data-driven insights to understand what’s working — and what’s not.
The best Amazon analytics tools in this list serve a different purpose. If you’re selling across multiple channels, a smart tool like DodgePrint can help you save time and scale faster.
