Amazon market research has never been a simple problem; sellers often have to compile data from many sources before making a decision. In order to simplify this process, DodgePrint officially launches Amazon Insight Beta - an Amazon Research tool that helps visualize market data on a single dashboard. In this article, let's explore the standout features and how Amazon Insight supports sellers in making data-driven decisions.
What is Amazon Insight DodgePrint?
One of the hardest questions when you start selling on Amazon isn't just "What should I sell?" - it's:
"How do I know this product still has room for me?"
To find out, most sellers spend hours digging for keywords, scrolling Amazon Best Sellers, and reading competitors' reviews. But all that really tells you is:
- Which products are selling well
- What competitors charge
- How many reviews they have
- What their images and listings look like
That's surface-level history. What's missing is the bigger picture of the market:
- Is this niche still growing?
- How crowded is it right now?
- Is it worth investing in, or should you look elsewhere?
- How many sellers are you up against?
- Is the search volume holding steady?
Pulling all of that together from different sources eats up hours - and you still might not feel confident in your call. That's exactly why Amazon research tools have become such an essential part of a seller's toolkit.
Amazon Insight is a new addition to DodgePrint's Research suite, built to help you research the Amazon market with data instead of gut feeling.
It gathers and visualizes data from over 237,000 Amazon niches, so you can size up a market's potential before you dive into individual products or competitors. The whole process follows a clear workflow: discover niches, spot trends, weigh the opportunity, then read through Reviews and Returns to understand what customers actually want. The result - faster, more confident decisions before you commit to a new product or market.
Read more related articles: Top 10 Best Amazon Analytics Tools
How does Amazon Insight DodgePrint help sellers research Amazon?
Data on more than 237,000 pre-scored niches
Instead of having to think of keywords and then look for each product, Amazon Product Growth lets you start from the market.
Right on the overview screen, the system displays a database of more than 237,000 niches that have been classified and scored at the following levels:
● S (Best) - Very good opportunity
● A (Strong) - High potential
● B (Steady) -Stable
● C (Weak) -Needs consideration
● D (Poor) -Little potential
Each niche comes with important metrics such as:
● Composite Score
● Search Volume
● Units Sold
● Average Price
● Return Rate
● Top Search Terms
Thanks to that, sellers can quickly identify markets worth paying attention to instead of having to analyze each individual product.
What is notable is that Amazon Insight does not only display data, but also evaluates how attractive a niche is through the Composite Score, helping to save a considerable amount of time in the initial research.
Narrow down the market with smart filters
DodgePrint Amazon Insight provides a flexible filter system, allowing sellers to research according to many different criteria such as:
● Product category (Category)
● Niche ranking score
● Search Volume
● Growth rate
● Selling price range
● Number of products in the niche
Combining these filters helps sellers quickly answer questions such as:
● Are there any niches growing fast but with competition that is not yet high?
● Which niche has a selling price good enough to ensure profit?
● Which market fits a product expansion strategy?
Instead of spending hours filtering data across many tools, sellers can narrow the scope of their research after just a few actions.
Evaluate niche potential with data instead of intuition
When going deeper into each niche, Amazon Insight DodgePrint provides an overview dashboard that helps sellers see the full picture of the market. Alongside familiar metrics such as Search Volume, Average Price or Units Sold, the system also displays trend charts over time to track changes in the market.
In particular, Amazon Insight consolidates many signals into an Opportunity Score, based on factors such as:
● Growth
● Demand
● Competition
● Market Openness
This helps sellers avoid having to compile many separate metrics themselves while still being able to quickly assess whether that niche is worth investing in.
It is precisely this overall perspective that makes decision-making more accurate and objective, instead of relying only on feeling or on a few individual metrics.
Break down the niche, understand the market picture better
After identifying a potential niche, the next question is:
Who is leading the market and what are they doing well?
Amazon Insight helps answer that question through 5 tabs: Products,Search Terms, Insights, Reviews, Returns. This data helps sellers clearly understand the competitive structure of the niche instead of only looking at the product at the top of the search results.
Products
Products allows sellers to know which top products in the niche are attracting clicks, and what percentage they attract, through the metrics.
Search Terms
Instead of guessing what customers are searching for, sellers can view the popular keywords in each niche in order to:
● Understand search demand, know which keyword brings real traffic
● Find more ideas for product expansion.
● Build a suitable Title and Listing.
Reviews
Reviews not only reflect customer satisfaction but are also a data source that helps sellers recognize:
● The strengths of best-selling products.
● The features customers rate highly.
● Needs that have not yet been met.
Returns
This is a standout feature of Amazon Insight Beta. Instead of only reading hundreds of negative reviews, the system helps sellers quickly compile the reasons that make customers return products, for example:
● Wrong size.
● Material not as expected.
● Color different from the images.
● Print quality not up to expectations.
This information is especially useful for POD sellers when they want to improve designs, choose suppliers, or optimize listing content in order to reduce the return rate right from the start.
In other words, instead of only reading competitors, Amazon Insight helps sellers read customers in order to create a better product.
Not only Amazon Research, but also expanding to Etsy
Amazon Insight is not the first market research tool in the DodgePrint ecosystem. Before that, Etsy Insight had already been used by many sellers to track trends, research competitors and look for business opportunities on Etsy.
The addition of Amazon Insight makes DodgePrint one of the few platforms that allow research on the data of both Amazon and Etsy within the same system.
This is especially useful for sellers doing business on multiple platforms, because they can:
● Compare trends between Amazon and Etsy.
● Validate product ideas before expanding to a new marketplace.
● Save time by not having to use many different research tools.
● Build a product development strategy based on data from multiple markets.
Instead of researching each marketplace separately, sellers can make decisions with a more comprehensive view of market demand.
Amazon Insight aims to support sellers in evaluating business opportunities with data, thereby reducing decisions based on intuition.
Experience Amazon Insight Beta today
Launched as a Beta, Amazon Insight is the next step in DodgePrint's direction of building a market research ecosystem, where sellers can look for business opportunities with data instead of intuition.
From exploring more than 237,000 niches, evaluating market trends, to analysis combined with real-time data from Amazon, it helps considerably shorten the research process before making a decision.
Frequently Asked Questions (FAQ)
How is Amazon Insight different from other Amazon research tools on the market?
The difference is that Amazon Insight starts from the market (niche) perspective instead of only tracking individual products or competitors. With data on more than 237,000 niches pre-scored on an S-D scale, sellers can evaluate the overall business opportunity before going deeper into each product.
What factors are the Composite Score and Opportunity Score calculated on?
The Composite Score reflects the overall attractiveness of a niche based on metrics such as Search Volume, Units Sold, Average Price, Return Rate. The Opportunity Score goes deeper, consolidating Growth, Demand, Competition and Market Openness to evaluate how worth investing in each specific niche is.
What does the Returns feature in Amazon Insight mean for POD sellers?
Instead of manually reading hundreds of negative reviews, the Returns tab pre-compiles common return reasons such as wrong size, material, color, print quality. This is important input data that helps POD sellers improve designs and optimize listings in order to reduce the return rate.
Is Amazon Insight suitable for beginners selling on Amazon?**
Yes. The intuitive niche scoring system together with smart filters helps newcomers quickly zero in on potential markets without having to compile data from many different sources themselves.
How is DodgePrint's Amazon Insight different from Helium 10?
If you need an in-depth toolset serving the entire process of doing business on Amazon, Helium 10 is a strong choice with a very rich feature ecosystem.
Conversely, if your goal is market research, identifying potential niches and making decisions based on data, Amazon Insight DodgePrint delivers a neat, easy-to-approach experience that focuses exactly on the research problem, at a more accessible price.
This is also a suitable choice for new sellers, small and medium-sized sellers, or those who are selling on both Amazon and Etsy and want to research data on the same platform.
