Shop Insight DodgePrint is a shop performance analytics feature that helps sellers monitor operations, identify areas to review, and determine their shop's position compared with similar shops in the Etsy market.
Instead of reviewing each metric individually, Shop Insight consolidates shop data into a visual report focused on answering three questions:
● How is the shop performing?
● Where does the shop stand in the market?
● Which areas should be prioritized for review or improvement?
As a result, sellers can see not only whether the shop is growing or declining, but also gain more context to understand why and make better-informed decisions.
Shop Insight DodgePrint: A Tool That Helps Sellers "Know Their Shop, Know the Market" Before Making Decisions
Shop Insight is a shop analytics feature in DodgePrint's Research toolkit.
Once a seller voluntarily connects a shop, the system consolidates operational data, calculates relevant metrics, and evaluates the results in the context of the market.
The analysis process follows four steps:
Shop data → Metric calculation → Benchmark comparison → Detection of signals that require review
Shop Insight does more than display metrics. It also helps sellers understand what the data means, identify existing issues, and determine which areas should be prioritized.
What Does Shop Insight DodgePrint Tell Sellers About Their Shops?
The Shop Insight report analyzes multiple aspects, enabling sellers to monitor their shop from a high-level overview down to specific details.
Overview of the Shop's Current Status
After voluntarily connecting their shop and granting access via OAuth, the system collects the necessary data from the Etsy account, including:
● Shop age and operating status
● Ratings and reviews
● Total sales and number of orders during the period
● Number of active listings
● Etsy fees and advertising costs
● Order, wallet, and operational data
Sellers can quickly understand the stage their shop is in and which signals require attention.
Evaluate Shop Health and Performance
Based on source data, the system connects and calculates:
● Revenue and orders
● Costs incurred but not yet offset by revenue
● Listing performance
● Review content and sentiment
● Growth or stagnation signals
● Issues sellers should prioritize for review
Shop Insight analyzes shop health across multiple data layers: sales performance, costs, reviews, refunds, fulfillment speed, listing performance, and product position compared with the market. From there, the system detects unusual signals, identifies missed opportunities, and recommends the areas sellers should prioritize for review.
Benchmarks Based on Etsy Product and Market Data
A standalone number is not enough to determine whether a shop is performing well. Therefore, Shop Insight places the shop's data within an appropriate reference group for comparison.
The benchmark dataset includes:
● More than 214 million listings
● Approximately 4.5-4.86 million Etsy shops
● Shops of the same age and operating status
● Average values and median position compared with shops in the same niche and using the same keywords
● Keyword demand data and market growth rates
Important: the reference group is tailored to each shop. A new six-month-old shop will be compared with shops that are 6-12 months old, rather than placed alongside shops that have been operating for years.
In addition, Shop Insight helps sellers identify which keywords are growing, which are declining, the level of competition, and the market size within each group. This allows sellers to spot emerging opportunities, avoid continuing to invest in declining trends, and adjust listings based on actual market demand.
Analyze Financial and Operational Health
Shop Insight also tracks data related to shop costs and operations. Metrics may include:
● Platform fees
● Advertising costs
● Costs incurred but not yet offset by revenue
● Order activity
● Data related to after-sales service
● Costs requiring continued monitoring
The purpose of this section is to help sellers understand how their shop is using resources and whether any costs require review.
How Is Connected Shop Data Protected?
This is a question many sellers ask before deciding to connect their shop. Shop Insight cannot independently find or retrieve complete and accurate data from an Etsy shop unless the shop owner has connected it. DodgePrint is also not permitted to access shops connected to the system without authorization.
To use the feature, sellers must actively connect their Etsy account through OAuth and grant access to the system. DodgePrint does not receive Etsy passwords, cannot sign in to an account as the shop owner, and only receives data within the scope authorized by the seller.
The collected data is used only to analyze and generate reports for that seller:
● Shop information is not shared with other participants
● Shop information is not disclosed externally or used for communications content without authorization
● Shop information is not developed into a case study without the seller's separate consent
In other words, if a seller has not connected their shop and granted access, Shop Insight cannot access the shop's data. Authorized data is also not disclosed externally without permission.
Combine Shop Insight with the Market Research Toolkit
Shop Insight helps sellers "know their shop" by analyzing its current health, performance, and position.
When sellers need to "know the market," they can combine Shop Insight with DodgePrint's Etsy and Amazon market research tools to analyze:
● Niches and market trends
● Keyword demand and competition
● Leaderboards featuring top shops and top listings
● Growth opportunities
● Listing SEO
● Competitor activity in the market
Learn more: Explore Amazon Insight DodgePrint to Find Promising Niches Using Data
Shop Insight focuses on a shop's internal data, while Etsy Insight and Amazon Insight help sellers observe the external market. Combining these two data groups gives sellers more context before choosing how to optimize or expand their product range.
Connect Your Shop and Experience Shop Insight DodgePrint
Shop Insight DodgePrint helps sellers consolidate shop data into a unified report, monitor performance, detect unusual signals, and identify the areas that should be prioritized.
Connect your shop to experience Shop Insight on DodgePrint and clearly understand how your shop is performing, where it stands in the market, and what to improve next.
Frequently Asked Questions
Can Shop Insight DodgePrint Analyze Amazon Shops?
Currently, the feature only supports Etsy shop analysis. It is expected to be further refined and expanded to support Amazon shops soon.
Do I Need to Connect My Shop to Use This Feature?
Yes. Sellers need to actively connect their shop so that Shop Insight can access the necessary data, analyze performance, and generate reports. The feature cannot access data unless the shop owner has granted permission.
How Is Shop Data Secured?
Shop data is accessed through the platform's authentication mechanism and is used only to analyze and generate reports for the shop owner. Shop Insight does not disclose data externally or share it with third parties without permission.
