If you’ve ever browsed Etsy, you’ve probably noticed labels like “Etsy’s Pick” or “Bestseller” appearing on certain products. These small badges may look simple, but they can make a huge difference in how shoppers perceive your listings.
In this complete guide, you’ll learn how to get “Etsy’s Pick” and “Bestseller” badges and what Etsy looks for behind the scenes. You'll also learn practical strategies to increase your chances of earning these powerful trust signals.
What Are Etsy’s Pick & Bestseller Badges?
Both badges are designed to help shoppers quickly identify products that stand out. However, they represent different types of success on Etsy.
Etsy’s Pick Badge
The Etsy’s Pick badge highlights listings that Etsy considers high-quality and highly relevant to shoppers. These products often deliver an excellent customer experience, strong reviews, reliable shipping, and an appealing presentation. Etsy may feature them for specific search terms or seasonal trends.
⇨ In simple terms, Etsy’s Pick signals: “This is a trusted, well-presented product worth discovering.”
A must-read: 5 Listing Optimization Mistakes on Etsy: What Top Sellers Avoid
Bestseller Badge
The Bestseller badge is primarily performance-based. It appears on listings that consistently generate strong sales within a specific category or keyword. Etsy automatically assigns this badge when a product shows high demand compared to similar items.
⇨ This badge tells buyers: “Many people are buying this product right now.”
Why These Badges Matter for Your Etsy Shop?
Earning an Etsy’s Pick or Bestseller badge can significantly impact your shop’s growth and long-term success.
✅ Increase Visibility in Etsy Search
Because Etsy wants to promote products that shoppers trust and buy, listings with badges often receive stronger placement in Etsy search results.
✅ Boost Click-Through Rate
When buyers see a badge, it immediately catches attention. These labels encourage shoppers to click your listing instead of competitors’.
✅ Improve Etsy Conversion Rates
Shoppers feel more confident purchasing items that are already validated by Etsy or chosen by other buyers. This naturally leads to higher conversions.
✅ Build Brand Trust Faster
For new or small shops, badges help bridge the trust gap. Even if customers have never heard of your brand before, an Etsy badge signals reliability and quality.
A Complete Guide on How to Get "Etsy's Pick" and "Bestseller" Badges
Getting Etsy badges isn’t about secret tricks or shortcuts. Both Etsy’s Pick and Bestseller badges are results of strong listing performance, positive customer experience, and consistent optimization over time.
Below is a practical breakdown of how to get "Etsy's Pick" and "Bestseller" badges.
How to Get “Etsy’s Pick” Badges?
The Etsy’s Pick badge is often awarded to listings that provide an excellent overall shopping experience. Etsy looks for products that are not only attractive but also reliable and customer-friendly.
Here’s what helps your Etsy listings qualify:
📌Optimize for Search Intent
Use clear keywords in your title, tags, and description that match what buyers are actively searching for. Listings that closely match search intent are more likely to be highlighted by Etsy.
📌Use High-Quality Photos & Mockups
Professional images make a huge difference. Clean mockups, lifestyle photos, and consistent branding help Etsy recognize your listing as trustworthy and shopper-ready.
Learn more: How to Create Mockups for Print on Demand Products (Step-by-Step Guide)
📌Maintain Excellent Customer Reviews
Listings with strong ratings (typically 4.8★ and above) perform better. Fast responses, accurate product descriptions, and reliable fulfillment all contribute to positive reviews.
📌Provide Reliable Shipping & Service
On-time shipping, clear tracking information, and transparent policies signal strong shop performance — a key factor for Etsy.
Valuable read: 6 Fastest Shipping Print on Demand Suppliers For Selling Online (2026)
📌Focus on Product Trends
Etsy’s Pick often appears for seasonal searches or trending niches. Updating listings based on trends and buyer demand increases your chances of being selected.
💡 Pro Tip: Use Smart Tools to Maintain Etsy’s Pick Standards
Many sellers struggle to keep listings consistent as their shop grows, especially when managing multiple Etsy stores. Tools like DodgePrint can help simplify the process and support the signals Etsy looks for when awarding the Etsy’s Pick badge.
With DodgePrint, you can:
- Smart Catalog — organize all designs, mockups, and products in one centralized library for consistent branding
- AI Mockup Generator — quickly create clean, professional product images that improve listing presentation
- AI Optimization — generate SEO-friendly titles, descriptions, and tags aligned with buyer search intent
- Multi-provider & sales channel management — manage orders across suppliers and platforms in one dashboard, helping maintain faster processing and more reliable shipping
By keeping listings optimized, visuals professional, and fulfillment organized, sellers can deliver a smoother customer experience. In this way, you can increase the chances of earning an Etsy’s Pick badge.
How to Get “Bestseller” Badges?
Unlike Etsy’s Pick, the Bestseller badge is heavily driven by sales performance.
Here’s how sellers typically earn it:
📌Build Sales Momentum
Bestseller badges appear on products that sell consistently within a category or keyword. Focus on driving steady daily or weekly sales rather than random spikes.
📌Improve Conversion Rate
Traffic alone isn’t enough. Your listing must convert visitors into buyers through:
- Competitive pricing
- Clear benefits
- Strong product images
- Persuasive descriptions
📌Encourage Repeat Purchases & Reviews
Positive feedback and repeat customers reinforce sales signals, helping Etsy recognize your product as popular.
📌Maintain Consistent Performance
Bestseller badges can disappear when sales slow. Keep marketing, optimizing listings, and maintaining inventory availability.
👇 Pro Tip: Scale Sales Consistently with DodgePrint
With DodgePrint, you can:
- Bulk Listings & Automation — publish products faster across multiple stores to drive more sales opportunities
- Analytics Dashboard — track top-performing products, profits, and trends to focus on winning listings
- AI Optimization — quickly test new titles, tags, and content to improve conversion rates
- Centralized Order Management — manage orders from multiple suppliers and sales channels in one place, reducing delays that can hurt momentum
- Klaviyo Email Marketing — DodgePrint integrates smoothly with Klaviyo so that you can run Etsy email marketing campaigns to reach more customers.
The best news?
DodgePrint is completely free to get started. 🔥
You can connect up to 3 shops (one per platform) and access powerful features that normally require multiple paid tools — including Etsy, Amazon, and TikTok Shop integrations, as well as Amazon Ads campaign management.
👉 Start for free & connect your stores with DodgePrint today!
FAQs
How Long Does It Take to Get Etsy’s Pick or Bestseller?
There’s no fixed timeline for earning Etsy badges. It can be a few weeks or several months. So, don't rush. You need to focus on optimizing one strong product and maintaining a great customer experience.
Can new shops get Etsy badges?
Yes — new shops can absolutely earn Etsy’s Pick or Bestseller badges. Etsy does not prioritize shop age; it prioritizes listing performance. If a new seller launches a well-optimized product, delivers good service, and generates strong early sales, the listing can qualify for badges just like established shops.
Can badges disappear?
Yes. Etsy badges are dynamic and can change based on performance. If sales slow down, reviews decline, or shipping performance drops, Etsy may remove the badge.
Closing Thoughts
If you want to stand out in Etsy’s competitive marketplace, understanding how to get “Etsy’s Pick” and “Bestseller” badges is essential. Successful sellers also use a smart tool like DodgePrint to gain the advantage needed to grow faster.
